Christopher Marble




C.H. Robinson


Global Forwarding Campaign


Creative Direction

Art Direction

Photo/Video Direction

Graphic Design


IHAF: Advertising, Gold

IHAF: Advertising, Silver

TMC Compass Awards: Video, Award of Merit (2nd)

Communicator Awards: Video, Award of Distinction (2nd)

C.H. Robinson, a global transportation and logistics provider, wanted to build global brand awareness around its freight forwarding services.

This global forwarding campaign signaled a strategic shift, positioning C.H. Robinson as more than just a truckload company.

Avoiding cliché transportation imagery, the ads instead used slice-of-life photos with callouts of products and countries that C.H. Robinson serves. This campaign emphasized its brand promise: “We make it happen.”

The flexibility of the format allowed for repeatability with many different commodities and verticals in a variety of global settings.

The video built on the first ad’s soccer theme.

Dimensional mailer

Teaser card for a sweepstakes mailer. No, it’s not Ryan Reynolds.

The popularity of the ads led to the creation of additional brand encounters, including a video, a series of dimensional mailers, online banners, and airport advertisements.