CLIENT
C.H. Robinson
PROJECT
Global Forwarding Campaign
ROLE
Creative Direction
Art Direction
Photo/Video Direction
Graphic Design
AWARDS
IHAF: Advertising, Gold
IHAF: Advertising, Silver
TMC Compass Awards: Video, Award of Merit (2nd)
Communicator Awards: Video, Award of Distinction (2nd)
C.H. Robinson, a global transportation and logistics provider, wanted to build global brand awareness around its freight forwarding services.
This global forwarding campaign signaled a strategic shift, positioning C.H. Robinson as more than just a truckload company.
Avoiding cliché transportation imagery, the ads instead used slice-of-life photos with callouts of products and countries that C.H. Robinson serves. This campaign emphasized its brand promise: “We make it happen.”
The flexibility of the format allowed for repeatability with many different commodities and verticals in a variety of global settings.
The video built on the first ad’s soccer theme.
Dimensional mailer
Teaser card for a sweepstakes mailer. No, it’s not Ryan Reynolds.
The popularity of the ads led to the creation of additional brand encounters, including a video, a series of dimensional mailers, online banners, and airport advertisements.